First American CRM Playbook

Everything the CRM can do, chapter by chapter.

Short walkthroughs, straight from the product — dialer, dashboard, leads, pipeline, compliance, and everything in between, each in under a minute.

23chapters, and counting
<60saverage watch time
2languages, EN / ES
Prefer it all in one sitting?

The complete walkthrough.

Every chapter back to back — dashboard through mail merge — in one continuous recording. About 7 and a half minutes, start to finish.

7:40  ·  23 features covered
Watch it work

Chapter by chapter.

No 40-minute demo video. Just the parts of the CRM you'll actually live in, shown in real use.

CH.01

Your dashboard, at a glance.

Active clients, active policies, upcoming renewals, and everyone turning 65 in the next 90 days — the moment you log in.

CH.02

Every prospect, captured.

Add a lead in seconds, with source tracking and notes built in — so nothing you work for AEP falls through the cracks.

CH.03

From new lead to enrolled.

A six-stage visual pipeline. Drag, drop, and watch a prospect move all the way to enrollment.

CH.04

Know every client, instantly.

Full policy history, contact log, and one-click call, text, or email — all on a single client profile.

CH.05

Every enrollment, on track.

Monitor OEP, SEP, and AEP — plus every SOA, submission, and approval.

CH.08

Compliance, signed.

Scope of Appointment — captured, signed, and filed in one flow.

CH.09

Every call, captured.

RingCentral-powered recordings — auto-archived and CMS-compliant.

CH.10

Your carrier roster.

Contracts, writing numbers, and certifications — all in one place.

CH.11

Find the right plan.

ZIP-based search across MAPD, DSNP, PDP and Medigap.

CH.12

Scrub & reach out.

TCPA-safe scrubbing plus ringless voicemail drops.

CH.13

Disaster SEPs, tracked.

FEMA-declared events and Special Election eligibility, mapped to your book.

CH.16

Source of truth.

Attribute every lead to a campaign, channel, and cost — automatically.

CH.17

Set it. Ship it.

Trigger-based workflows that email, text, task, and nurture — hands-free.

CH.18

Marketing, channel-ready.

Print, social, email, SMS — every asset, every audience.

CH.19

More product per client.

AI surfaces the next-best product for every client — with the reason why.

CH.20

Show up every year.

Card, email, text — a warm 3-touch sequence that runs itself.

CH.21

Grow your referral network.

Map partners, plan events, and attribute every lead back to its source.

CH.22

Send once. Reach all.

Mass email with per-recipient personalization and live analytics.

CH.23

Cadences that close.

Multi-channel sequences — email, SMS, calls, mail — running in the background.

CH.24

Words that work.

A/B-tested, CMS-compliant email library — sorted by category and performance.

CH.25

Dial faster. Talk more.

4-line parallel dialing, auto voicemail drop, and live script prompts.

CH.26

One inbox. Every channel.

SMS, email, calls, voicemail — unified per client, with full history.

CH.27

Personal at scale.

Merge tags pull live client data into letters, postcards, and PDFs.

+
More chapters on the way Drop the next clip in and I'll slot it in by feature number.